By Ed Bruske
aka The Slow Cook
Parents for Better D.C. School Food are firm believers that one of the quickest ways to make school food healthier is to get sugar and other junk food out of kids' diets. Now Rep. Dennis Kucinich (D-Ohio) is proposing to fund better nutrition and anti-obesity programs by removing the tax deduction corporations claim for the junk food advertising they aim at children.
This is no small matter. The food industry currently spends about $10 billion annually on advertising its products to kids, and we aren't talking about fruits and vegetables. A study by the Kaiser Family Foundation reported that out of 8,000 television ads that aired during children's shows, not a single one promoted fresh produce.
The Kucinich bill would direct the Treasury Department, along with Health and Human Services and the Federal Trade Commission, to develop regulations and standards for implimenting the new tax provisions.
About 50 countries, including Australia, Sweden and Great Britain, already have laws limiting advertising aimed at children.
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